限量使用商标
All 加州大学洛杉矶分校 logos for 大学, 各部门及办事处, 以及研究所, 倡议, centers and programs connected to the University are approved and created by the Office of Communications and Public Affairs. All requests for an alternate logo must be sent to the office, which will create the new logo if approved.
All 加州大学洛杉矶分校 logos are only for the official use of University divisions, 大学, 部门, 办公室, 中心和研究所.
The 加州大学洛杉矶分校 logo was developed to reflect the strengths of the University and its advantageous location in the City of Los Angeles. 绰号“英雄标志”,” this mark is intended for use in communications and publications that represent the University as a whole, including but not limited to events, 宣传册, ppt, 演讲, 电子邮件爆炸, 记事本等.
All uses of the Hero Logo and Shield must be approved by the Office of Communications and Public Affairs.
The Shield option adds the customized 加州大学洛杉矶分校 排版 inside the border while maintaining the skyline graphic. This option is available in two styles: full-color with 白色背景 or black-and-white.
The Hero Logo can be expressed in two treatments: Hero Logo Original and Horizontal. Hero Original is the preferred treatment, but the horizontal option exists to allow for versatility in application. 当预算, 印刷的限制, or design needs prevent the use of full color, the one-color black version is acceptable.
英雄的标志
盾
大小和空间
Sizing and clear space suggestions for the logos provide guidance on how to place the logo in your communication projects. Many variables will determine how you will use the logo. In most instances the logo should appear as an “approved signature.” It should also be seen clearly but does not need to be the focal point. 头条新闻, 文本, 摄影, and media platform all play a factor in how and where the logo will appear.
Clear space is the area surrounding the logo that must be kept free of competing 文本 or graphic elements. Leaving space around the logo ensures that it will stand out appropriately and that other words and graphics will not appear attached to the logo.
The examples at right show minimum heights (in dark blue) and clear space (in maroon) for the Hero logos.
BACKGROUND
For our new brand to have the most impact, the logo must always be legible. The key to selecting the right background is maximum readability. If it’s too difficult to read the typeface or recognize the logo, you should consider using a different background or adjusting the design so that the logo stands out with proper clear space. The following examples show unacceptable usage of the logo on various backgrounds.
| 做对 |
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When using the Hero Logo on a dark background, it’s OK to reverse the 文本 only to white for maximum readability.
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Do not use the logo on complex 文本ures.
Do not use the logo on backgrounds that
do not provide adequate contrast.
Do not use the logo over busy still
摄影.
不正确的使用
Maintaining the integrity of the 加州大学洛杉矶分校 logo is important to building a strong identity. The logo must be presented in a consistent and legible manner. Do not alter the logo in any way by changing or adding elements or using only portions of it.
| 做对 |
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Do not stretch, squeeze or alter the
logo比例.
Do not customize the 加州大学洛杉矶分校
排版. 不更改字体
或者颜色.
Do not add special effects, such as
drop shadows, filters, 文本ures or
透明度.
Do not realign the shield to the
排版, it must always appear
centered above the 排版.
Do not tilt or rotate the logo.
Do not create new logos, remove the
cityscape or customize the shield’s
interior by adding to or altering its contents.
Do not reverse the colors of the skyline.
It should always be black buildings on
白色背景.
Do not use scanned or low-quality
徽标图像. 使用原始文件.
Do not use the logo as a word in
句子中.